Arti Pickleball
Grew ARTI’s brand presence and social performance by combining creative storytelling with data-driven marketing—turning a niche paddle and pickleball brand into a community that engages, shares, and buys.
Moodboard
Old Socials
New Socials
Digital Advertising & Social Media
Research Backed Strategies
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Pickleball Research
Analyzing past and current data to predict and strengthen future results. By studying consumer behavior, we were able to create better functioning website pages, social media content, and email marketing
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ARTI Consumer Behavior
From observational interviews to ethnography research, I put myself in the community culture around Pickleball to better understand and identify consumer journeys, pain points, and opportunities
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Meta Advertising Impact
By combining creative testing and performance analytics, I helped define how ARTI can communicate its brand story more efficiently.
Reduced cost-per-click by up to 78% vs. industry benchmark.
Increased engagement rate by 141% compared to prior ARTI campaigns.
Drove 1,500+ new profile visits and multiple confirmed site purchases within a limited one-week budget window.
Established a data-backed creative framework for ARTI’s future seasonal and influencer campaigns.
Digital Advertising & Social Media
