Southern Methodist University, Temerlin Advertising Institute, Dallas Texas, M.A. in Advertising | May 2026

• Ranked 1st in Advertising Cohort

• 2025 AAF Dallas Foundation Scholarship Recipient

• (CQ) Cultural Intelligence Certification: Working Effectively Across Cultures 2025

Chapman University, Orange, California, B.F.A. in Creative Writing

• Graphic Design Minor and Advertising Minor, Dodge College of Film and Media Arts

• Dean’s Scholar | summa cum laude - Top 1% of Graduating Class

Marketing Coordinator, Dallas, TX

SMU Temerlin Advertising Institute        

• Lead social media and content strategies (Instagram, LinkedIn, Facebook, TAI Newsletters) to strengthen brand presence, drive engagement, and optimize outreach

• Manage strategic execution of major institutional events (ExxonMobil, SMU Portfolio Night, and NSAC), overseeing logistics, team coordination, and brand alignment to maximize student engagement

• Founded the TAI Alumni Association to connect students and alumni, foster mentorship, and enhance long-term

  departmental impact

Brand & Marketing Strategist Intern, Dallas, TX

ARTI Pickleball        

• Developed and executed multi-channel campaigns (email, social, e-commerce), managing creative, partnerships (PGA, PPA, local/national facilities), and audience targeting

• Optimized performance strategy, reducing cost-per-click by 78% and increasing engagement efficiency

• Increased engagement and conversions, driving a 141% engagement lift and 1,500+ new profile visits with confirmed site purchases during a one-week campaign

• Conducted ethnographic research within the Pickleball community, mapping cultural behaviors, friction points, and purchase motivations to inform brand positioning and design strategy

Brand Strategist, Dallas, TX

Dallas Fire Department | SMU David Hadeler’s ADV 6399 Advertising Campaigns Course

• Led development and client presentation of an integrated advertising campaign, encompassing audience research, creative strategy, media planning, and final client presentation

Account Planner, Dallas, TX

Beauty Industry | SMU Dr. Alice Kendrick’s ADV 6393 Account Planning Course

• Partnered with a Dallas-based agency to shape brand strategy for a haircare brand, leading in-field and audience research, developing consumer personas and creative briefs, and presenting campaign concepts grounded in consumer behavior, color theory, and packaging psychology

Marketing Coordinator, Dallas, TX | April 2023–February 2024

SJL Design Group

• Directed content strategy across LinkedIn, Instagram, Facebook, and company website to strengthen brand presence and audience engagement

• Designed and wrote newsletters, client portfolios, proposals, and presentations to support marketing campaigns and business development

• Coordinated vendor presentations, events, and branded experiences, managing logistics and audience engagement

• Managed project and social media calendars, coordinating timelines and deliverables

• 2025 AAF Dallas Foundation Scholarship Recipient

• (CQ) Cultural Intelligence Certification: Working Effectively Across Cultures 2025